For this hand-made soap brand, this Instagram graphic design brief focuses on creating a sense of calmness and self-care through the use of clean branding, earthy color palette, and peaceful photography. The graphics features a simple and clean aesthetic, reflecting the brand's commitment to purity and simplicity. The color palette consists of earthy tones, adding a natural and organic feel to the overall design. The photographs used are carefully curated to showcase the beauty of the products and the serene moments of self-care they offer. The goal of this design brief is to create a visually appealing and calming visual identity that inspires a sense of self-care and promotes the natural and sustainable values of the brand.