Bob’s Watches
Kevin Chapman
OVERVIEW: Bob's Watches is a well-known luxury watch reseller with a large online presence. Despite being a well-established brand, Bob's Watches was facing a significant problem with its website. The website was outdated, unresponsive, and had poor user experience, which was negatively affecting the user engagement and conversion rates. In order to tackle these issues, Bob's Watches decided to undertake a redesign of its website.
Drove full DSM creation and implementation.
Lead on website redesign from ground up.
Propelled 30% YoY increase in revenue.
Boosted customer acquisition with UI/UX enhancements, with 26% growth in lead conversion sitewide and 2% increase in ecommerce conversions.
Produced 59% increase in user engagement with form and input fields.
Goals:
The primary goal of the redesign was to improve the overall user experience and increase the conversion rates. The key objectives included:
To make the website mobile responsive and optimized for various devices.
To make the navigation and user flow more intuitive.
To improve the site speed and reduce the loading time.
To improve the visual appeal of the website and enhance the branding.
To optimize the website for better search engine visibility and organic traffic.
Process:
Bob's Watches initiated the website redesign by conducting a comprehensive audit of their existing website. The audit highlighted various areas of improvement, including the need for a new website structure, better user experience, optimized content, and improved loading speed.
The redesign process was initiated by identifying the key user personas and use cases, which helped to create a new website structure and content hierarchy. The new design focused on making the website mobile-friendly and ensuring that the user flow was intuitive and easy to navigate.
A major challenge was to make the website faster and optimized for better performance. This was achieved by adopting a new design framework that improved the loading speed and optimized the images and videos used on the website.
Design:
The redesign focused on enhancing the visual appeal of the website while maintaining the brand identity of Bob's Watches. The new design used a clean and modern layout with a minimalistic approach, which highlighted the key features of the website and emphasized the luxury aspect of the brand.
The color scheme was updated to include more white space and brighter colors, which made the website more visually appealing and easier to read. The typography was also improved, making it easier to read the content and find the information needed.
Results:
The new design of Bob's Watches website led to a significant improvement in user engagement and conversion rates. The website's bounce rate reduced by 15%, the average session duration increased by 25%, and the conversion rates increased by 10%.
The redesign also led to a significant increase in organic traffic, with the website ranking higher in the search engine results. This was achieved by optimizing the website's content and implementing SEO best practices.
Conclusion:
The redesign of Bob's Watches website was a major success, which achieved the goals and objectives set out by the brand. The new design improved the user experience, reduced the loading time, enhanced the visual appeal of the website, and increased the conversion rates. By adopting a user-centered design approach and focusing on the user experience, the redesign helped Bob's Watches to establish itself as a leading luxury watch reseller in the online market.
How the website used to look
Old product detail page
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Posted Feb 23, 2023
Revamped and redesigned website, leading to a 30% YoY revenue increase at Bob's Watches. Increased lead conversion by 26%
