Designing Simplicity → The Modern Identity of Pentura

Pentura is a curated furniture brand offering a carefully selected range of modern, minimalist, and functional furniture pieces for both home and office spaces. The brand was built upon the belief that furniture is more than just decoration it's about comfort, functionality, and the emotional connection we have with the spaces we live and work in. This project is a visual identity exploration that embraces simplicity and timeless design to create a strong, memorable, and flexible brand system that resonates with modern consumers.

As a new player in the modern furniture scene, Pentura faced the challenge of establishing a brand identity that resonates with today’s lifestyle while balancing two core values: elegant aesthetics and functional comfort. The goal was to stand out in a saturated market through a visual identity that feels clean, professional, and character-driven. Additionally, Pentura needed a flexible design system that could seamlessly adapt across various touchpoints both online and offline.

We defined Pentura’s brand personality as modern, elegant, and confident reflected through a warm, minimalist visual identity. The adaptive logo and tailored typography bring a sense of exclusivity while remaining approachable. A flexible design system ensures consistent application across print and digital touchpoints, helping Pentura stand out in a crowded market with clarity and character.​​​​​​​

Pentura’s visual identity now fully reflects its core values: modern, honest, and comfort-driven. This branding not only strengthens the brand image but also tells the story behind every piece of furniture that living spaces are more than places; they are part of each individual’s personal journey.​​​​​

We’d love to hear what you think! Drop your thoughts or feedback in the comments below

Pentura Furniture Brand Identity / Strategy / Website Rukuru Studio