For Huxberry’s ActivGuard series, I led the design, layout, and copywriting for a lookbook that not only showcased the product’s advanced technology but also set a refined and cohesive brand tone. The goal was to create a branding and styling guide that established the mood and aesthetics for this premium collection of mattress encasements and protectors.

The lookbook featured a warm color palette, clean typography, and thoughtfully curated imagery. I focused on maintaining a minimal and modern design that reflected the brand's elegant yet functional ethos. The visual direction was all about balancing luxury with comfort, making sure every element felt intentional and on-brand.

I approached this project like setting the stage for a story—each page was designed to feel like a chapter, guiding the viewer through the innovative features of the ActivGuard series while maintaining a harmonious and inviting tone. The use of consistent photography, warm tones, and polished layouts helped create a cohesive visual narrative.

The lookbook became a key marketing asset for Huxberry, offering a timeless and professional presentation of their ActivGuard series. The client was thrilled with the result, appreciating how the lookbook not only highlighted the product’s features but also elevated the brand’s overall image.