Community Building

Helios.do, a french green neo-bank aims to address its acquisition challenges in a competitive market and enhance brand evangelism. The primary objective here is to build a vibrant and very engaged community to increase brand awareness and drive user engagement.

The solution involves establishing a closed ambassador program with the 150 most engaged users to:

Boost Helios.do acquisition by promoting the app towards their own audience and networks

Nurture product research with an engaged pool of users.

Highly engaged users (either product wise or on social medias) are identified by the Product Marketing Team as potential ambassadors.

They are contacted through email campaigns and in-app notifications, emphasizing the unique benefits and privileges they will receive as ambassadors.

A unique code-gated landing page is created to onboard selected ambassadors through a survey.

Ambassadors gain access to a dedicated Slack channel within the Helios.do workspace, facilitating seamless communication and interaction with the entire team. Additionally, automated onboarding emails are set up using Zapier to provide ambassadors with important information, guidelines, and resources to maximize their impact.

Various strategies are employed to animate the community and keep ambassadors engaged. These include:

Organizing an annual event where ambassadors can gather in person.

Conducting product testing and interviews to gather feedback and insights.

Hosting a monthly digital committee (AMA) with the team to present figures and forecasts.

Providing ambassadors with access to the Helios Academy stack, a Google Drive repository of assets they can share on their social media platforms to showcase their involvement in a green project.

To amplify Helios.do's reach, two new marketing channels are introduced.

Firstly, a podcast is created featuring monthly episodes highlighting either an ambassador or a founder/person working on a green project that Helios.do aims to finance.

Secondly, a newsletter is developed to deliver diverse communications about the latest developments in the ecological transition and environmental issues, as well as updates on Helios.do's app.