Digital Marketing Strategy for a Fintech Startup

•  Planned and executed social media marketing campaigns for Facebook, Twitter, LinkedIn, TikTok and Pinterest to increase awareness among the personal loan audience in the United Kingdom

• Developed and monitored content marketing strategies and editorial calendars for social media platforms indented to increase audience engagement and brand awareness in the UK

• Researched and analyzed competitors in the UK industry to do a SWOT analysis and build a competitive digital marketing strategy

• Created content in collaboration with the graphic design team

• Identified and analyzed market trends and consumer behaviour to capture the target audience in UK

• Participated in social media marketing campaigns to promote financial awareness among the target audience

• Designed growth hacking activities to accelerate company’s growth through organic marketing