Brand Refresh for a B2B SaaS Company

• Created a new brand identity and messaging guidelines to better align with the company's mission and values in order to build a valuable and trusted HR community

• Single-handedly planned and executed multiple social media marketing campaigns across platforms, leading to an increase in followers by 46% in 6 months on LinkedIn

• Built an interactive HR communication forum and generated engagement within the community by creating content for best practices in HR and providing access to free resources

•  Developed the framework for monthly marketing analytics reports which showcased insights around audience activity on the website via Google Analytics and on social media platforms to identify engagement and improve overall performance of the company

• Collaborated in website design successfully focusing on design implication, resulting in 64% increase in users

• Curated and implemented bi-weekly email marketing campaigns for clients and prospects to convey upcoming partnerships, features and product offerings to improve conversion rate and retention rate

• Prepared and produced blogs, e-books and testimonial videos to increase engagement among the target audience