I fell in love with Damiano's music after listening to his previous band, Måneskin. This August, I was lucky enough to go to one of his shows in the UK, which was one of the best experiences in my life. The energy was crazy!

While I had some free time on my hands, I decided to give Damiano's website -Landing page a new look, which was also to brush up and improve my own UX skills.

Make the experience more fun and engaging.

Improve the UX content

More clarity to the main CTA's of the page

The Vinyl, Colour palette, and doodles were inspired by the album art for Damiano's album - Funny Little Fears.

The UI doodles were generated by ChatGPT when prompted to extract the doodles from Damiano's album art, though GPT didn't give me the exact hand-drawn doodles. I was happy to move on with these, as they added a unique touch.

One of the key animation inspirations was from Lando Norris' site. "Steal like an artist," that's exactly what I did!

Both landing pages were tested on attention insight, based on a user's Attention, Focus, Originality, and Contrast checks.

The new design got 21.6% as a score for attention to the landing pages CTA( 4% is the benchmark), which shows a user's attention is well aimed at the primary action, i.e, to book a show. The current page does not include a CTA!

Again, the new design scored better than the current site in both Focus and Originality aspects. The right amount of the user's focus goes to the right elements. And the approach was novel in the Second.

While I focused heavily on the interactivity and visual aesthetics of the design, the contrast between elements was also carefully considered when designing each element on the page. This is very important as accessibility is an important factor in good UX. The current design had some sections with a poor contrast score, while mine maintained a consistently good score.

Try the interactive prototype below!🎉