Ecowear is a campaign addressing the environmental and ethical impact of fast fashion in the UK. It focuses on reducing overproduction, curbing excessive consumption, and cutting textile waste. To promote the message, I developed a social media campaign for Facebook and Instagram, along with an immersive AR/VR experience.

I created a media pack targeting the audience in the two most popular platforms - Instagram, and Facebook. The Pack included Introduction videos, Social media posts and storyies for the relevant platform considering the diferent aspect ratios that are accepted.

To improve the engagement of the audience I also designed a giveaway campaign together with an AR instagram filter as shown in the below video.