Ecowear Social Media and AR/VR Campaign
Andrew J
Ecowear - A social Media Campaign to promote sustainable fashion
Ecowear is a campaign addressing the environmental and ethical impact of fast fashion in the UK. It focuses on reducing overproduction, curbing excessive consumption, and cutting textile waste. To promote the message, I developed a social media campaign for Facebook and Instagram, along with an immersive AR/VR experience.
Into video to the ecowear campaign
Project in a nutshell
The Campaign
I created a media pack targeting the audience in the two most popular platforms - Instagram, and Facebook. The Pack included Introduction videos, Social media posts and storyies for the relevant platform considering the diferent aspect ratios that are accepted.
Ecowear social media campaign - Instagram
XR Solution
To improve the engagement of the audience I also designed a giveaway campaign together with an AR instagram filter as shown in the below video.
Instagram filter
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Posted Oct 20, 2025
Ecowear fights fast fashion by reducing overproduction and textile waste. I created social media (FB/Insta) and immersive AR/VR content to promote it.
