A skincare brand wanted to grow their email list while gathering customer insights to improve product recommendations. I suggested implementing a pop-up quiz to capture leads and engage potential customers.

I designed and launched a pop-up quiz that was both interactive and educational. It asked users about their skincare concerns and needs, providing personalized product recommendations in exchange for their email address.

Integrated the quiz with Klaviyo to ensure smooth data capture and automation.

Set up segmented email flows based on the quiz responses, allowing for highly personalized follow-up campaigns.

The quiz led to a 50% increase in email sign-ups and improved overall engagement, with personalized emails achieving a 40% higher click-through rate. The client was able to use the quiz data to enhance future product launches and marketing efforts. These projects demonstrate your range of skills, from setting up automated flows to creating effective campaigns and growing email lists through creative lead generation strategies.