A retail brand needed help improving engagement and conversion rates through their email campaigns. They were looking for an expert to design and run strategic campaigns that would resonate with their audience and improve email performance.

I managed the entire process, from concept to execution, including:

Designing visually appealing emails that aligned with the brand’s aesthetic.

Crafting compelling, conversion-focused copy.

Segmenting the audience to ensure tailored messaging for different customer groups.

Running A/B tests on subject lines, send times, and content to continually optimize performance.

The campaigns led to a 30% increase in open rates and a 15% improvement in conversions compared to previous campaigns. By focusing on segmentation and optimization, I significantly boosted the effectiveness of their email marketing efforts.