I led the redesign of Modern.com, an e-commerce platform, and its companion augmented reality (AR) mobile app. This project focused on creating an e-commerce store and driving user engagement by incorporating advanced AR technology. This integration allowed users to purchase merchandise and interactively experience it within the app, enhancing both the utility and enjoyment of the shopping process.

The first physical meets digital art platform. Modern is an online store specializing in augmented reality (AR) merchandise, featuring exclusive street fashion collections created in collaboration with street artists. The CEO of ZCapital, an investment company holding one of the world's most valuable domains, approached me to work on taking Modern.com to the next level.

The e-commerce experience at Modern.com is truly one-of-a-kind. The integration of AR lets users visualize products in their real-life environments before making a purchase, thereby transforming the buying journey. The AR experience is not limited to product previews; it also engages users through immersive storytelling and interactive features. The seamless navigation of the platform, coupled with AR features, ultimately drives user engagement and repeat purchases.

As part of our content strategy, we created an informative hub, curating engaging content focusing on street fashion trends and augmented reality. The articles not only centered on Modern's collections but also explored the broader context of AR's influence in the fashion industry. This initiative served as an extension of our customer engagement efforts, fostering a sense of community among users. Furthermore, it provided users with unique insights and fresh perspectives, solidifying Modern as a thought leader in the exciting intersection of e-commerce, AR technology, and urban style.

Our team used Spline 3D to craft the brand. As a critical component of the project, we focused on creating a unique visual identity to reflect Modern's forward-thinking vision and commitment to blending the physical with the digital. Whenever I work on a project, I try to push innovation into different parts of the project, including branding. In the case of modern.com, I designed several iterations of the modern logo using the Spline 3D program.

Through our innovative approach, we were successful in merging the digital with the physical in a unique and engaging manner. Our experiment with AR and e-commerce through Modern.com redefined the boundaries of online shopping and user engagement. The positive response from our users and their growing trust in the brand speaks volumes about our success. As pioneers in this space, we continue to explore new horizons and are committed to pushing the envelope in creating seamless and immersive digital experiences for our users.