This client came to us in the apparel industry. Their primary goal was to increase their e-commerce revenue with the help of paid ads. I developed tailored audiences that aligned with their branded customer personas & previous purchasers as well as the visual creative & copy for the advertisements. Within one month of running these campaigns, the brand experienced a 125% increase in monthly sales. Through A/B testing, campaign optimizations, and scaling, this brand's ads drive an average 18% increase in sales every month. This brand has shared that they have never experienced this level of sales through their slow season, and are even driving more revenue in their slow months than they were previously during their busiest periods.