Paid Advertising

Alia Halonen

Advertisement Designer
Growth Marketer
Marketing Strategist
Facebook Ads
Instagram Ads
TikTok Ads
With over 5 years of experience, I have helped multiple brands maximize their ROAS, exponentially increase lead generation, and grow their business reach with paid ads. How? Through extensive A/B testing strategies that allow your business to put money behind the ads that are actually moving the needle forward.
Case Study:
This client came to us in the apparel industry. Their primary goal was to increase their e-commerce revenue with the help of paid ads. I developed tailored audiences that aligned with their branded customer personas & previous purchasers as well as the visual creative & copy for the advertisements. Within one month of running these campaigns, the brand experienced a 125% increase in monthly sales. Through A/B testing, campaign optimizations, and scaling, this brand's ads drive an average 18% increase in sales every month. This brand has shared that they have never experienced this level of sales through their slow season, and are even driving more revenue in their slow months than they were previously during their busiest periods.
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