This client came to use looking to grow her email list as a first step in building out her sales funnel. After assessing her offerings, we identified an opportunity for a free lead magnet. By creating strong visuals & hooks, and tailoring an interest-based targeting strategy, I have produced 50K leads for her business over the previous year. With the success of this top of funnel strategy, this client has now expanded her funnel to include paid products, where we are also seeing success driving an average 3x ROAS on those ads.