edTech SaaS Growth Marketing

KloudCode, a thriving Canadian software company faced multiple challenges including qualified lead generation and community building. Their struggle was to generate high-quality pre-qualified leads while fostering trust and loyalty within their target audience and reaching new audiences. The need for a comprehensive solution to address these intertwined challenges was evident.

To tackle these challenges, I implemented a multi-stream strategy. I focused on pre-qualified lead generation, email sales automation (using tools like Apollo IO) and research and review platforms (like Capterra, SoftwareAdvice, GetApp and G2) to enhance brand credibility. I also focused on regular multi-use content creation, short-form videos from podcasts, helping KloudCode to become an established industry thought leader. I also built a knowledge hub to foster community engagement and nurtured brand loyalty by becoming a trusted source of help.

These efforts led to remarkable outcomes. My client experienced a significant uptick in high-quality leads, boosting revenue and building a larger and larger marketing budget, reinvesting and upscaling the business. Brand trust and loyalty soared, with the community actively engaging. Ongoing campaigns continue to generate and nurture leads and reinforce my client's position as a trusted industry authority, ensuring sustained success.