eCommerce Growth Marketing

The Travel Brand specializes in crafting high quality travel and camera bags using leather and waxed canvas materials. While they've gained traction locally in Canada, my challenge was helping them break into the international markets. Competing on a global scale demands a strategic approach that can resonate with diverse audiences and establish trust in the brand.

To overcome this challenge, I've embraced influencer marketing and regular content creation to build social proof for The Travel Brand. Collaborating with travel and photography influencers allows them to reach a broader audience while tapping into their authenticity and expertise. Consistent content creation reinforces brand identity and showcases the products in real-world scenarios, fostering trust among potential international customers.

My influencer marketing and content creation efforts have yielded remarkable results, with a significant increase in international sales and brand recognition of The Travel Brand. I continue to nurture these strategies, expanding influencer partnerships and refining content to strengthen The Travel Brand's foothold in international markets. My commitment to building social proof remains a cornerstone of an ongoing successful strategy.