Amino Club is a peptide brand built around a product category traditionally associated with clinical and pharmaceutical packaging.

The challenge was to give the brand a distinct visual personality — something that felt modern, recognisable and approachable without losing the character of the product itself.

We set out to rethink how a peptide brand could look, from its identity and packaging to its complete digital presence.

The client had one interesting idea: incorporate a subtle peptide bottle into the logo itself.

It sounded simple, but making it work was anything but.

We explored different ways to integrate the bottle into the lettering — experimenting with its shape, scale, proportions and placement. Some directions felt too obvious, others disrupted the wordmark, and several iterations didn't quite find the balance.

There were multiple rounds of exploration and refinement before we found the right solution.

The final direction was to work the bottle detail into the letter N, making it a subtle part of the identity rather than a separate graphic element.

​​​​​​​The final Amino Club identity brings together a distinctive rounded wordmark and a carefully integrated bottle detail.

We explored typography, letter proportions and spacing to make the identity feel cohesive. The small bottle reference gives the logo a connection to the product without making the entire identity feel pharmaceutical.

The result is a simple, recognisable wordmark designed to work across packaging, digital platforms and brand applications.

Peptide packaging often follows a familiar clinical aesthetic. We wanted Amino Club to have a visual character of its own.

We introduced distinctive label layouts, carefully selected typography and a fresh colour palette to move away from the conventional medical look.

Soft Sky Blue, Mint Pistachio, Lavender Mist and Soft Butter Yellow bring lightness and individuality to the packaging, while Midnight Navy adds contrast and structure.

The colours, labels and bottle mockups work together to give the product a more contemporary and recognisable presence.

The brand experience didn't stop at the bottle.

We carried the same visual language into the Amino Club website, translating the identity into a clean and cohesive digital experience.

The website brings together the brand's typography, colours and visual elements while creating a structured interface for presenting its products.

From the overall layout to individual interface details, the goal was to make the digital presence feel like a natural extension of the brand.

What started as a logo exploration became a complete visual identity and digital design system for Amino Club.

From the hidden bottle detail in the wordmark to the packaging, colour system, brand guidelines and website, every element was designed to work together as one consistent brand experience.

The result is a visual direction that moves beyond the conventional peptide packaging aesthetic and gives Amino Club a recognisable identity of its own.

PROJECT CREDITS

AMINO CLUB Brand Identity & Digital Design

Client: Amino Club Studio: SYNQVO Industry: Peptide Brand

Services:

Logo & Brand Identity

Packaging & Label Design

Bottle Mockup Design

Colour Palette & Typography

Website Design