Product Launch - WSA Signia Brand Hearing Aids
Lauren Guastella
Goal: Develop digital content to deliver a strong launch of new products under the Signia brand
Deliverables: Website design, UI, UX, content, location photographs, interactive databases, brand positioning, social media accounts, and press releases.
Outcome: Exceeded attendance goal for virtual launch event, increased social media engagement, pre-orders at 10% over KPI
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Posted Jan 8, 2024
Digital strategy behind launch of new product.
