Thought Leadership - WSA Signia Brand
Lauren Guastella
Digital Marketer
Content Creator
Social Media Strategist
HootSuite
LinkedIn
Microsoft Word
Goal: Develop thought leadership series to strengthen brand and showcase audiological R&D
Deliverables: Series timeline, monthly topics, article copy, headlines, header images, in-article images
Outcome: Exceeded attendance goal for virtual launch event, increased social media engagement, pre-orders at 10% over KPI
