Thought Leadership - WSA Signia Brand
Lauren Guastella
Goal: Develop thought leadership series to strengthen brand and showcase audiological R&D
Deliverables: Series timeline, monthly topics, article copy, headlines, header images, in-article images
Outcome: Exceeded attendance goal for virtual launch event, increased social media engagement, pre-orders at 10% over KPI
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Posted Jan 8, 2024
Development of monthtly series establishing the brand as a leader in the industry.
