Vietnamese restaurant branding

Oooh Pho is a Vietnamese restaurant that has the recipe for the best traditional pho. The restaurant has existed for several decades. However, to attract a newer generation, they want to combine the traditional aspects of their brand and heritage with something more modern.

For this, I created a rather luxurious brand that reflects the traditions of Vietnam. I used pictures of temples and buildings in Vietnam to reflect that.

Combining this with a bold typeface for the logo and contrasting colours that are inspired by the Vietnamese flag. All these aspects combined, create both a traditional and more modern feel that ensures the restaurant will attract the desired target audience.