Vietnamese restaurant branding
Iris vD
Oooh Pho is a Vietnamese restaurant that has the recipe for the best traditional pho. The restaurant has existed for several decades. However, to attract a newer generation, they want to combine the traditional aspects of their brand and heritage with something more modern.
For this, I created a rather luxurious brand that reflects the traditions of Vietnam. I used pictures of temples and buildings in Vietnam to reflect that.
Combining this with a bold typeface for the logo and contrasting colours that are inspired by the Vietnamese flag. All these aspects combined, create both a traditional and more modern feel that ensures the restaurant will attract the desired target audience.
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Posted Aug 14, 2023
How to combine traditional features of a restaurant with themodern to attract a new generation? This is the result of that for a Vietnamese restaurant.
