Ooodles is a B2B IT leasing platform, but its original experience attracted the wrong audience. Consumer-style messaging, early onboarding, and a lengthy order flow created friction before qualified business buyers could see the value of the product. As Design Lead, I redesigned the journey from website entry to first order. Working with Ooodles’ CEO, CTO, product, sales, and development teams, I clarified the B2B positioning, simplified the funnel, and turned a process of 10+ steps into a guided 3-step flow.

Role: Lead Product Designer Timeline: 6 Months

Product UX & Flow Optimisation

Web & Marketing Design

Brand Direction

Design System & UI Components

💬 Review the full project at: trellaylorant.com