Full-Stack eCommerce website Redesign

Title: Zaron Cosmetics – A Dual-Faced Digital Transformation Role: UI/UX Designer, Experience Strategist Tools Used: Figma, FigJam, Notion Duration: 6 Weeks

What This Project Was Really About: More than a facelift. This was about elevating an African beauty powerhouse into a scalable, world-class digital operation both for the woman on her phone trying to find her perfect shade, and the team behind the scenes making it all happen.

About Zaron Cosmetics: Zaron is a bold, African-rooted beauty brand. It exists to serve melanin-rich skin with quality, inclusivity, and power. But even brands that embody beauty need a digital system that matches their ambition.

The Problem: The existing ecosystem was fragmented, outdated, and failing both customers and the internal team. It needed more than a refresh, it needed an intentional reinvention.

For Customers:

Craft a seamless, intuitive shopping experience

Make shade discovery joyful, not frustrating

Modernize the look without losing authenticity

For the Back Office:

Give the internal team power, not friction

Make insights and operations visible and manageable

Build a platform that scales as fast as the brand does

I didn’t design in a vacuum.

“I don’t know if this shade will match me.”

“The site is too slow on mobile.”

“I want to shop faster.”

“I can’t find the orders I need to update.”

“Inventory tracking is chaotic.”

“Reporting is manual , everything takes too long.”

I merged empathy and insight into a design system that works.

Public Platform: Melanin-first imagery, bold typography, rich reds and golds

Admin System: Crisp lines, clean grids, high legibility utility without the ugly

Beauty meets functionality

Every click should feel intentional

Information must feel effortless to find

Homepage: Immediate visual identity, campaign-led navigation

PLP: Filters that work, not frustrate. Fast scan layout.

PDP: Swatches that actually show. Bundled upsells that feel helpful.

Checkout: Guest-friendly. Fewer steps. No fluff.

Dashboard: Live sales KPIs, restock alerts, and intuitive graphs

Inventory: Uploads, edits, alerts — all in one logic-based system

Orders: Track, update, filter — frictionless logistics

Users & Permissions: Role-based access, admin-level flexibility

+30% faster checkout completion

-40% time spent processing orders

+Significant internal efficiency and team satisfaction

But beyond metrics we brought dignity to the work behind beauty. We gave both customers and staff the power of clarity.

What This Project Taught Me: Great digital platforms don’t just sell. They serve. The front and back office are two sides of the same coin and both deserve intentionality.

Smarter data integrations for Zaron’s leadership

Community content on PDPs to build trust

Hyper-localized flows as the brand goes global

This wasn’t just a design task, it was a product transformation. From discovery to deployment, I rebuilt how Zaron connects with the women it serves and the team behind the scenes.

If you're a founder, recruiter, or fellow creative know this: I don’t just design to make things look good. I design to make things work better bafor the people using it and the business running it.

Thanks for scrolling. Let’s create something powerful together.

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