Webinar Strategy: Multi-Channel Approach to Build Pipeline
Jaclyn Fraum
Like this project
Posted Dec 11, 2024
Watch Steve Robinson, CEO of Sales Engine, and Steve Richard, SVP of Revenue Enablement at Mediafly, on-demand unlock the full potential of value selling.
Developed and executed a comprehensive webinar strategy designed to attract qualified leads and nurture them through the sales funnel. The approach integrated various marketing channels to maximize outreach and engagement. Key components included:
Webinar Topic and Content Development: Collaborated with subject matter experts to craft a compelling webinar theme tailored to address key audience pain points, offering actionable insights and value-driven solutions.
Multi-Channel Promotion:
Email Marketing: Designed segmented email campaigns targeting prospects and existing customers with personalized invitations and reminders.
Social Media Campaigns: Leveraged platforms like LinkedIn, Twitter, and Facebook with organic posts, sponsored ads, and countdown campaigns to build anticipation.
Website and Blog Integration: Created a dedicated landing page optimized for conversions and supplemented with blog content to drive organic traffic.
Partner and Influencer Outreach: Collaborated with industry influencers and partners to amplify webinar promotion and reach new audiences.
Lead Nurturing Pre- and Post-Webinar:
Implemented drip email campaigns to engage registrants with pre-webinar content, such as relevant white papers or case studies.
Followed up with post-webinar emails offering a recording, slides, and additional resources to move leads further into the pipeline.
Performance Tracking and Optimization: Analyzed registration rates, attendance, and engagement metrics to identify improvement areas and enhance future webinar strategies.
This multi-channel approach successfully generated high-quality leads, strengthened brand positioning, and contributed to pipeline growth.