Account Based Marketing
Jaclyn Fraum
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Posted Dec 11, 2024
Developed and implemented a targeted Account-Based Marketing (ABM) strategy focused on driving growth within the Consumer Packaged Goods (CPG) sector. This appr
Developed and implemented a targeted Account-Based Marketing (ABM) strategy focused on driving growth within the Consumer Packaged Goods (CPG) sector. This approach emphasized personalized engagement with high-value accounts to enhance relationships and accelerate the sales cycle. Key components included:
Account Identification and Segmentation: Collaborated with sales and marketing teams to identify and prioritize high-potential CPG accounts based on firmographic data, market potential, and alignment with strategic goals.
Tailored Value Propositions: Designed personalized messaging and value propositions that addressed the unique challenges and goals of each target account, including topics such as revenue growth, operational efficiency, and customer engagement.
Multi-Channel Engagement:
Digital Campaigns: Leveraged email marketing, LinkedIn outreach, and targeted paid ads to deliver personalized content to decision-makers within key accounts.
Sales Enablement: Equipped sales teams with tailored presentations, case studies, and interactive tools to facilitate meaningful conversations with prospects.
Content Marketing: Created high-value resources, such as industry-specific white papers, webinars, and use case studies, to showcase solutions aligned with CPG needs.
Collaboration Across Teams: Ensured alignment between marketing, sales, and customer success teams to maintain a consistent and coordinated approach to each account.
Data-Driven Insights: Monitored engagement metrics, pipeline impact, and ROI for each account to continuously optimize the strategy and maximize results.
This ABM approach successfully strengthened relationships with key CPG accounts, drove demand for solutions, and contributed to revenue growth within the sector.