Design Thinking Approach:

The project began with a comprehensive understanding of the target audience, their needs, and pain points within the Bitcoin trading ecosystem.

Extensive research and user interviews were conducted to empathize with users and identify key insights that would inform the design process.

Branding and Identity Development:

Drawing inspiration from the Japanese concept of 'year of wealth,' the branding strategy aimed to evoke a sense of prosperity, trust, and reliability.

The brand identity was crafted to reflect the cutting-edge nature of the platform while also conveying a sense of familiarity and ease of use.

A cohesive visual identity system, including logo design, color palette, typography, and imagery, was developed to establish a strong brand presence and ensure consistency across all touchpoints.

Overall, the project exemplified a holistic approach to branding and identity design, grounded in design thinking principles and strategic considerations, to deliver a solution that not only meets the functional needs of users but also resonates with them on an emotional level, ultimately driving lasting impact in the Bitcoin trading ecosystem.