I partnered with a discerning alcoholic beverage wholesaler based in Pune, Maharashtra, who aspired to carve their own niche in the market. They envisioned introducing a premium wine spritzer line under the brand name SWIG, catering to the rapidly expanding Indian market.

Within the flourishing wine spritzer industry, we recognized the diverse consumer base spanning metropolitan youth to individuals in Tier II and Tier III cities.

It was evident that an exceptional, sophisticated offering was required to captivate those seeking a revitalizing respite and an extraordinary experience.

The successful launch of SWIG's premium wine spritzer line resulted in swift market recognition, with the brand rapidly establishing a robust presence. The lovable penguin mascot became an iconic symbol of SWIG, transcending demographic boundaries and eliciting a strong emotional connection with consumers. SWIG's minimalistic and upscale packaging design set it apart, attracting attention and fueling sales growth.