Creative Binge (CB) needed a comprehensive brand strategy and visual identity to launch as a career consulting platform for Millennials and Gen Z. The brand helps emerging creative professionals design fulfilling careers and thrive through tailored learning spaces and strategic mentorship.

The aim was to create distinct product visuals for Creative Binge, setting it apart from other business firms in Indonesia competing for a similar market share. The brand aimed for a bold, modern, and innovative appearance that radiates simplicity and edge.

To accomplish this, the logo incorporates a combination of italic serif and bold sans-serif typefaces. The serif font is stylized to evoke a handwritten feel, adding a humanistic touch. Asterisk shapes are strategically placed as dots above the "i" to symbolize the source of ideas and the significance of staying creative.

The main color palette comprises black, white, and bright green, symbolizing the brand's robust character, integrity, and intelligence. Drawing inspiration from the Memphis design movement, the visual attributes showcase geometric shapes, accentuating the brand's radical and bold nature.