The idea began with a simple thought: Other Voices is made up of many small moments that come together to create a unique, unforgettable experience. It’s not defined by a single standout performance, but by an eclectic mix of voices, genres, and styles. With Jameson in the mix, those moments become even more vibrant.

Collaborating with illustrator Harriet Yaqub and director Claire Pinegar, we created a launch film where the main character is introduced to the electric spirit of OV by his friend Skinner, one of the artists performing on the Jameson Connects Stage.

Agency: The Tenth Man Culture/Creative Director: Eric Davidson Art Director: Chandra Hardita Copywriter: Ailbhe Conboy Producer: Martha Mullane