Tundra was in search of an all-encompassing visual identity for their enterprise, specializing in the sale of thoughtfully selected second-hand furniture tailored to young homeowners. Their objective was to distinguish their brand amidst the sea of second-hand markets and convey their distinct, eccentric, and daring identity, aligning with a similar audience persona.

Tundra is undergoing a rebranding process, shifting from its original name, "Second Aesthetic." They aim to convey a more unique identity and infuse their personality with energy. Tundra wants to achieve a more polished professional image while still keeping its inherent quirkiness and appeal to the intended audience.

Our innovative solution involves combining an italic handwritten style with a strong sans-serif font. This approach creates a dynamic contrast that highlights Tundra's distinctiveness. An animated alteration in the letter "A" has been introduced, which plays a key role in their campaign "Find Your A at Tundra." In this context, the letter "A" stands for "aesthetic."

Tundra envisions its brand as a source of diverse furniture styles, catering to the preferences of its audience. The "Find Your A at Tundra" campaign embodies this idea seamlessly.