What I had to do was create from scratch the best take of the supermarket, starting from the logo up to the packaging of the various products in the supermarket. The Queko naming was born from the idea of wanting to create a short and easy to remember name that could reconcile the two main values of our supermarket: speed and sustainability. Starting from this concept, the choice was to coin an English term by combining the terms quick and echo in a single word.

Finally I collected everything in a layout, a book, containing step by step what led me to finalize the brand. What will be reported below are some excerpts from the book.