The Brief
Jenny helps aspiring female CFOs move from stuck to strategic. Her old site didn’t show her authority or warmth. The goal was to design a personal brand site that felt credible.
The Direction
I built around soft blues and handwritten accents to match her calm but confident tone. Each section guides the visitor from empathy to action, story first, offer second. The quiz banner adds an interactive touch that builds trust before the sell.
The Build
Built on Kajabi, it integrates her coaching programs, podcast, and quiz seamlessly. Designed modular sections for clarity and reusability.
The Impact
After launch, she saw higher quiz completions and more coaching inquiries. The new design communicates her expertise clearly and gives visitors the confidence to take the next step.
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Posted Oct 23, 2025
Jenny Woodward – Kajabi Career Coach Website
The Brief
Jenny helps aspiring female CFOs move from stuck to strategic. Her old site didn’t show her authority ...