Steph Taylor – Kajabi Website Redesign The Brief Steph wante...

Steph Taylor – Kajabi Website Redesign

The Brief Steph wanted a site that felt like her, calm, confident, and real. She teaches creators how to build profitable online businesses, but her old site buried her message.

The Direction We leaned into a warm coral palette and clean, editorial layout. Wide spacing and short copy made it feel open and easy to read. Icons replaced walls of text. Each section guides the visitor through her story without pressure or noise.

The Build Built on Kajabi, since it’s perfect for coaches with courses, podcasts, and email funnels. The layout was broken into modular sections for reuse, with optimized sign-up forms and lightweight navigation to keep load times fast.

The Impact After launch, sign-ups rose, bounce rates dropped, and visitors finally understood her value.