Brand Design, Website, Social for VIE HEALING

VIE HEALING is where life meets healing. The leader in luxury wellness in the center of West Hollywood with features on publications the likes of GOOP, mindbodygreen, and Vogue, they seamlessly blend ancient Eastern wellness techniques with the finest contemporary tools and proprietary products to offer an intentional and holistic approach to healing. VIE HEALING was founded by licensed acupuncturist and holistic wellness expert Mona Dan, LAc., MTOM, dubbed "The Queen of Ear Seeds" by Harper's Bazaar.

VIE HEALING employed me to create a new brand identity design and a Shopify website to help them elevate their brand and reach a wider audience. Additionally, I assist them with creating content for email, social, and web to better illustrate their products, benefit, and brand point of difference.

Creative Director & Founder, Mona Dan

Graphic & Web Designer, Zuzanna M

Graphic & Web Designer, James Junk

We started by conducting a discovery session with VIE HEALING to understand their vision and goals for their brand. During the session, we discovered that VIE HEALING wanted a new brand identity design that was minimalistic, sultry, and reflected their holistic approach to wellness. They also wanted a Shopify website that was easy to navigate, showcased their services and products, and enabled easy online bookings.

Based on our findings from the discovery session, we developed a new brand identity design for VIE HEALING. The new design features a minimalistic logo with an upside-down triangle with a needle through it, which symbolizes the company's Eastern approach to wellness. We also developed a color palette and typography that was clean, modern, and easy to read. The new brand identity design was well received by VIE HEALING, and it helped them establish a more professional and cohesive brand image.

Next, we designed and developed a Shopify website for VIE HEALING that was both functional and visually appealing. We used the new brand identity design as a guide for the website design, and we also ensured that the website was optimized for user experience and conversion. The website features clear calls-to-action, easy navigation, and a clean layout that showcases VIE HEALING's services and products.

After launching the new brand identity design and Shopify website, VIE HEALING saw a significant increase in website traffic and online bookings. The new brand identity design helped establish a more professional and cohesive brand image, while the new website design and development enabled a more streamlined user experience. VIE HEALING is now able to reach a wider audience and provide their customers with an easier and more convenient way to access their services and products.

Overall, our collaboration with VIE HEALING to develop a new brand identity design and Shopify website design & development was a success. The new design and website helped elevate their brand and establish a more professional image, while also improving their online presence and increasing online bookings.