Logo Design for shades

James Junk

Graphic Designer
Illustrator
Logo Designer
Adobe Illustrator
Adobe Photoshop
Figma

The Client 🧶

the fun, free future of news.

Founded by ex-Facebook and ex-Google tech founding fathers, shades researches every topic in the app, and then curates and summarizes the best shades of opinion they find.

The Ask 🩲

shades tagged me to design the logo for their rebrand: a beautiful new app design and navigation flow.

The Magic 🪄

We used a funky and spunky mindset to approach the new logo, employing visual play with the word ‘shades’ and letting it translate into screen.
Initial play.
Initial play.

shades is now available in the app store.

2023

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