Logo Design for shades
The Client 🧶
the fun, free future of news.
Founded by ex-Facebook and ex-Google tech founding fathers, shades researches every topic in the app, and then curates and summarizes the best shades of opinion they find.
The Ask 🩲
shades tagged me to design the logo for their rebrand: a beautiful new app design and navigation flow.
The Magic 🪄
We used a funky and spunky mindset to approach the new logo, employing visual play with the word ‘shades’ and letting it translate into screen.
Initial play.
shades is now available in the app store.
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Posted Apr 2, 2023
The fun, free future of news and information. Available in the App Store today.
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