The original designer abruptly abandoned the project after starting the homepage.  Stakeholders were insistent about design obstacles and were not particularly receptive to the idea of a rebrand.

TERU

WEB DESIGNER & BRAND ENHANCER

FEBRUARY 2023

AUDREY GREEN

Educated the client about design challenges. Gathered competitive research to pitch visual system enhancements for color and icon elements. After refining the website's page structures the design transitioned from desktop to mobile design.

As a strategic compromise for the visual system, incorporate imagery containing brown elements when possible in page layouts. To enhance sub-brand features, implement icons, allowing the audience to effortlessly navigate and engage with the content.

Designed each page of the website for desktop and mobile. Embraced a color palette that relied on a calming blue and soft white to connect with the audience. Strategically integrated elements to differentiate audience segments and product features.

Check out the full project here.