KALYX: Food & Beverage Retail Sales Deck Design
Miftah Fahmi
KALYX: Food & Beverage Retail Sales Deck Design — original cover slide
Overview
I designed a 16-slide retail sales deck for KALYX, a self-directed botanical soda concept. The presentation connects a three-flavor collection with a retail pilot scenario, pricing, trade support, and proposed expansion. Retail figures and commercial terms are illustrative; Retailer A is a working label.
The Challenge
The deck needed to balance product appeal with a commercial case a grocery buyer could follow. Deliveries, shopper purchases, inventory, and store-level velocity required distinct definitions and visual treatment.
Design Approach
I opened with product and dining imagery, then moved into the pilot, commercial terms, and buyer decision. Warm ivory backgrounds, watercolor textures, Fraunces, and Plus Jakarta Sans carry the botanical identity into charts and tables. An inventory bridge explains product movement, while paired charts distinguish total sales from weekly store performance. My work covered presentation design, sales narrative refinement, retail data visualization, and AI-assisted imagery direction and integration.
Three-flavor collection slide with botanical cans in rose, citrus, and green presentation panels
Lifestyle slide showing dining occasions and take-home rituals for the concept beverage collection
Retail pilot slide with a staged store rollout and defined store-week exposure
Off-take and inventory slide separating illustrative deliveries, shopper purchases, and closing stock
Replenishment slide using a store grid to show an illustrative reorder rate
Sampling slide separating tasters, buying transactions, and illustrative transaction conversion
Paired charts separating illustrative total shopper purchases from weekly store-level velocity
Store-cluster comparison using horizontal bars and a next-phase selection panel
Price architecture slide pairing illustrative shelf, wholesale, and case pricing with product imagery
Trade-support slide combining an illustrative budget with a 12-week activity timeline
Measured expansion slide separating current distribution, proposed additions, and future capacity
Buyer-decision slide organizing the proposed assortment, opening order, and review checkpoints
Product and supply table with three flavor packshots and illustrative commercial specifications
Pilot ledger reconciling illustrative monthly movement, SKU totals, and store exposure
Measurement notes defining sell-in, sell-through, velocity, reorder rate, and sampling conversion
Deliverables
A 16-slide food and beverage sales presentation covering the collection, pilot, pricing, trade support, proposed expansion, and buyer checkpoints. Product specifications, a pilot ledger, and measurement definitions complete the deck.
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Posted Oct 28, 2026
Food and beverage sales deck design for a botanical soda concept, combining product storytelling, retail data visualization, pricing, and buyer decisions.
