Wanted to share one of

Wanted to share one of my projects

I led the end-to-end design of ROVE, a SaaS platform connecting cyclists with professional tour operators across Mexico, Italy, and Portugal.

The challenge was balancing two very different users — riders who want discovery and inspiration, and operators who need a serious back-office tool. The visual direction leans into the rawness of the sport: dark hero sections, high-impact photography, and a single yellow accent that punches through every screen.

On the UX side, the key decisions were around a skill-based tour filter system, a dual-sided booking flow, and keeping the operator dashboard functional without feeling corporate.