SwiftPay had a 60% drop-off

SwiftPay had a 60% drop-off problem. I investigated where friction could be occurring, identified trust and transaction-comprehension risks, redesigned the critical journey around transparency and error recovery, and developed an AI-assisted workflow for research, UX auditing, prototyping, and quality assurance.

Final design philosophy

Make the user feel three things at every critical step:

1. I know what is happening.

2. I know what will happen next.

3. My money is safe.

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