Andrea Maxim: Kajabi, SamCart & Conversion Tracking

Generated CA$67,248 in Kajabi sales for Andrea Maxim through my work across her website, courses, SamCart checkout, Meta campaigns and automations, with conversion tracking connecting the customer journey.

Andrea Maxim runs an online health education business with courses, memberships and digital resources. The flagship 5MIN Binge Breaker offer connects a focused landing page to SamCart checkout and a Kajabi learning experience. I built and operated the ecosystem across course setup, digital products, customer journeys, paid acquisition and conversion tracking.

My work across Kajabi, SamCart, Meta campaigns and automations generated CA$67,248 in Kajabi sales for Andrea Maxim. I built and operated the website, courses, checkout offers, email journeys and acquisition infrastructure that supported those sales, then repaired tracking so purchases could be measured reliably.

I built out the Kajabi website, landing pages, course structure, membership and offers. I configured the digital courses and product offers, then connected email automations, thank-you pages and post-purchase customer journeys. The aim was to make the path from offer discovery to purchase and course access work as one system. The actual 5MIN Binge Breaker artwork shows the course modules, lesson player, downloads and mobile experience.

I configured 30+ SamCart products across courses, upsells, order bumps, bundles and subscriptions. The catalog included 5MIN Binge Breaker variants, The Vault, Pattern Decoder and other supporting resources. I organised product tags for reporting and connected the checkout structure to the wider funnel. The catalog and upsell screenshots document the live product infrastructure rather than a single isolated checkout page.

I built and ran Meta campaigns across Facebook and Instagram, including scaling, creative testing, relaunch and account warming. Campaigns included 5MIN BB CBO Scaling, Creative Testing and 5Min BB Relaunch | Account Warming. I added dynamic campaign and ad-name parameters alongside Triple Whale identifiers through Meta’s URL Parameters field so the click carried useful attribution context into the funnel.

Sales were happening in SamCart while Triple Whale showed no attributed revenue. Purchase pixels were missing or using the wrong event syntax, UTMs dropped between the landing page and checkout, and many Meta CAPI purchase events lacked value and currency. The problem crossed several platforms, so I traced the entire journey rather than treating the dashboard as the only fault.

I cleaned up the Triple Whale pixel installation across SamCart products and moved the base pixel into checkout headers. I corrected the completed-order Purchase event syntax and included order identity, customer email and event identity for deduplication. Email was used in the integration, not exposed in this portfolio. I also built UTM passthrough on the Kajabi landing pages and later on HTMLpub landing pages and the quiz funnel so attribution parameters survived the move into SamCart.

I built a Make.com workflow from SamCart webhooks to the Triple Whale orders API and Meta CAPI. I verified the server-side integration, fixed missing purchase value and currency, and tested the journey with real purchase events. Successful API responses confirmed the order-sync path. I also built a self-serve link generator for organic Instagram UTMs so the team could create consistently tagged links.

The newer landing pages and quiz were built on HTMLpub, with SamCart handling checkout. I carried the attribution handoff into that setup instead of losing the tracking work during the platform change. The diagram below explains that cross-platform handoff; the course visuals use actual client product artwork.

Meta attribution became visible in Triple Whale, Purchase events fired on completed orders, and campaign parameters flowed through the landing page or quiz into checkout and reporting. Make.com supplied real-time order sync, and organic Instagram traffic could be categorised through the UTM system. I documented the setup and recorded a Loom walkthrough so Andrea’s team could understand and operate it. Period-specific dashboard values are shown as source snapshots, not presented as lifetime totals or guaranteed future performance.

Need Kajabi course setup, SamCart checkout, Meta campaigns or reliable conversion tracking? View my Contra profile to discuss your project.