OTPST — Kajabi Sales Page & Meta Pixel Tracking

A custom Kajabi sales page. A connected trial journey.

Off The Pole Strength Training (OTPST) is a subscription training app for pole athletes, founded by coach Abby (Abs). I designed and built its Kajabi sales page and connected conversion tracking across Kajabi and Playbook.

OTPST needed a dedicated sales page to turn social and paid traffic into seven-day free-trial sign-ups. The team could see Instagram link clicks, but lacked a usable setup for measuring trial sign-ups. An existing pixel belonged to an account the team did not control, while checkout happened on Playbook, a separate platform.

I built the page in custom HTML, CSS, and JavaScript inside Kajabi, with a dark visual direction, bold typography, and a mobile-first layout.

Structured the offer around program previews, app features, membership options, FAQs, and clear trial calls to action.

Embedded six video testimonials and the coach introduction.

Built scroll animations and navigation that darkens on scroll.

Connected every trial CTA to the Playbook checkout.

I removed the stale pixel implementation and created a dedicated Meta dataset. On Kajabi, I implemented ViewContent and InitiateCheckout events. A shared listener covers checkout CTAs, including future ones, with a deduplication guard so one click records one event.

I also removed a misleading Help navigation link that led to checkout and created false checkout-intent signals. I guided the client through connecting the pixel inside Playbook so checkout activity, trial starts, and registrations could feed the same dataset, and created a checkout-arrival custom conversion.

I tested the event journey on desktop and mobile in Meta Test Events, checking for duplicate events. I then recorded a Loom walkthrough explaining where to find the data, why trial starts matter more than clicks, and why Meta reporting can differ from Playbook records.

The result was a live, custom Kajabi sales page connected to the Playbook trial checkout, supported by a tested tracking setup from page engagement through trial registration. The client now had a foundation for measuring trial acquisition and evaluating future campaigns.

Tracking validation used test activity. No traffic growth, conversion uplift, or revenue increase is claimed.

Working with Blaise was a great experience, and we were so happy with the final result that we’re immediately hiring him again for another Kajabi project.

From the beginning, Blaise took the time to understand our brand, our audience, and what we were trying to accomplish. He was collaborative throughout the entire process, receptive to feedback, and willing to offer his own recommendations when he saw opportunities to make something better.

We had a specific vision and quite a bit of feedback as the project evolved, and Blaise was patient, communicative, and committed to getting the details right. The final Kajabi landing page came out beautifully, and he also handled our Meta Pixel and event tracking setup, making sure everything was properly configured and tested.

Blaise is knowledgeable, professional, and clearly takes pride in his work. The best endorsement I can give is that we’re hiring him again immediately. Highly recommend!

Get in touch to discuss a custom Kajabi landing page, sales funnel, or conversion tracking setup.