Lilou - Bakery Cafe Branding & Packaging
Invisual Studio
LILOU — Bakery Branding
Lilou is designed to feel warm and inviting while maintaining a premium and elegant presence. Where every detail, from visuals to packaging, supports a sense of care and craftsmanship. The brand highlights softness, warmth, and subtle luxury, creating an atmosphere that feels comforting.
The overall identity combines minimalist design principles with soft, organic expressions, allowing the products to feel light, healthy, and emotionally appealing—especially for customers who value both wellness and aesthetics.
Branding / Visual Identity / Packaging Design / Bakery / Cafe / Food and Beverage
INVISUAL STUDIO ©2025
Bandung, Indonesia
Brand Identity & Mascot / Character Design Project
Art Direction: Rizaldi Moch | Illustrator: Suci Rahmawati | Graphic Designer: Kinanti Sendiko
Font on logo by: Inviline Studio
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Posted Jun 2, 2026
Lilou is a bakery brand built around a refined, sensory-driven experience. The brand focuses on creating a balance between fancy presentation, emotional comfort, and health-conscious values, positioning Lilou as a modern bakery for an audience that appreciates quality, aesthetics, and mindful indulgence.
