Project: Re-branding Active Lab - A greek leading company in...

Project: Re-branding Active Lab - A greek leading company in scientific equipment.

Why a re-branding? The company had felt for so long that their previous brand identity no longer reflected its values, expertise, and technological progress.

Their goals? Establish authority and attract new partners. Their already growing network of 20+ scientific equipment giants (Gerhardt, Fritsch, Hitachi and more) and their 14+ years of experience had to be represented appropriately.

My approach was simple: Research competition, establish a clean, professional color palette and choose fonts that echo technological prowess.

Logos, business cards and letterheads have already been delivered.

Website, brochure, flyers are in progress!