General Electric — GIB20

Every two years, General Electric surveys the world’s top inventive minds about the future of innovation. The GIB20 website takes this extensive, 50-page report, filled with complex and abstract data, and transforms it into engaging, user-friendly experiences. The site achieves this through meaningful interactions, videos, 3D illustrations, and WebGL elements.

A standout feature is the interactive WebGL background, which visually represents the evolving "waves of innovation," symbolizing constant motion and growth as each theme of the report is introduced.