Lucid Motors - Dream Ahead
Clément Pavageau
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Posted Oct 5, 2024
Dream Ahead was Lucid Motors' interactive launch for the Lucid Air, combining live streams and personalized video playlists based on user interests.
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Lucid Motors
Dream Ahead was an online event launch for Lucid Motors' first electric vehicle, the Lucid Air. The event blended live streaming with pre-recorded videos and included audience interaction.
Before the event, users RSVP’d and selected which features of the Lucid Air they were most interested in. On launch day, they received a custom, personalized playlist of brand films tailored to their preferences, creating a unique and engaging experience centered on their interests.
