Flodesk Vasi di Sogni Email Marketing System
Mary Anne Josette
Flodesk Vasi di Sogni — Full Email Marketing System
A complete Flodesk email marketing build for Vasi di Sogni, a vintage Italian pottery studio based in Tuscany — covering a sales landing page, event email, newsletter sign-up, and community popup, all tied together with one warm, earthy visual identity.
The brand
Vasi di Sogni — meaning "Vessels of Dreams" in Italian — is a pottery studio rooted in traditional Italian craftsmanship, established since 1924. It's the kind of brand that carries real history in its hands. Every piece is made by artisans, shaped by tradition, and sold to people who value that connection. The email system had to honour all of that — warm, tactile, and deeply human.
What was made
Sales landing page
A long-form page for their community pottery workshop — testimonials, FAQ, event details, and a 1:1 private session offer. Built to convert curious visitors into registered attendees.
Newsletter sign-up page
A Flodesk link-in-bio style page for the Vasi di Sogni community — with links to the blog, website, services, pottery workshop, and a free DIY guide download.
Event confirmation email
"Experience the Heart of Vintage Pottery" — a beautifully designed email confirming workshop attendance, with event details, what to expect, and a personal sign-off from Katie.
Community popup
"Manifest Your Dreams Workshop" — a split-layout popup inviting visitors to join the Vasi di Sogni family and sign up for the newsletter with a handcrafted ceramic coaster as a welcome gift.
The approach
"This brand has been around since 1924. Every design choice had to feel like it belonged to something that has stood the test of time."
The palette — terracotta red, warm cream, and deep brown — was already baked into the brand. My job was to make sure every screen felt like an extension of that world, not just an email template. I kept the typography elegant and editorial, the layouts open and breathable, and the copy warm enough to feel like a letter from a real person — because for Vasi di Sogni, it always is.
The landing page was the most layered piece — it needed to sell a workshop experience, not just a ticket. So it was built around feeling: artisan demonstrations, community connection, a handcrafted takeaway, and the quiet magic of learning something with your hands. The FAQ section and private session offer were added to remove any hesitation a visitor might have before signing up.
"A pottery brand sells more than a class. It sells a feeling of slowing down — and the email system had to deliver that feeling before anyone even shows up."
Vasi di Sogni was one of the most creatively fulfilling email projects to work on. When a brand has this much soul — real artisans, a century of heritage, a studio in Tuscany — the design almost writes itself.
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Posted Jul 6, 2026
Developed a complete email marketing system for Vasi di Sogni using Flodesk
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