A&A Renovations: Transformed website from old to new in 3 days. by Melanie Pinilla

A&A Renovations: Transformed website from old to new in 3 days.

Melanie Pinilla

UX Copywriter

Web Designer

UX Designer

From transforming homes to getting their website transformed in 72 hours.

Previous website was with Wix. A&A Renovations were looking to have a website makeover.

Before Version

❌ Copy: Not engaging and convincing copy. Clients will think "What's in it for me. Why should I scroll and importantly pick you over the competitors?" The word "renovations" is a broad industry and didn't specify home & commercial painting.

❌ Lack of Social Proof: Missed opportunities if you lack social proof. If clients don't trust, they're unlikely to buy or even want to discuss with you. Testimonials didn't have photos of themselves which can seem a bit skeptical to clients.

Although A&A Renovations had some partnerships with big companies such as Freedom Mobile, Browns, UniQlo, and New Balance, it wasn't displayed.

❌ Lack of Benefits: It's key to highlight the client's pain points and what can happen if they don't take action. In this context, it could mean troubling finding trustworthy painters, increasing your home's value or dealing with faded walls with dirt, infestations and grease.

Although A&A Renovations had some partnerships with big companies such as Freedom Mobile, Browns, UniQlo, and New Balance, it wasn't displayed.

❌ Branding: The brand lacked a clear message to their target audience. It didn't truly resonate with the founders and didn't give a renovations feeling to it.

So, it was time to step in and make a change for them.

After Version

✅ Copy: Clear and compelling copy that makes user vision their dream state is days away from becoming reality. Specifies 'home painting' instead of 'renovations' as a general word.

✅ Lack of Social Proof: Huge social proof everywhere. From over 11+ years of experience to 300+ projects completed to 400+ Happy Clients to partnering up with big companies such as Freedom Mobile, Browns, UniQlo, and New Balance.

Also, more social proof in the hero known as "#1 Home Painting in the GTA" and logos of big companies in the contact form to push client to make the best decision of their lives. This is also shows authority in the home painting business.

Photos of testimonials were included.

✅ Lack of Benefits: Highlighted having your dream home look that represents the home owner and how they can be safe and cozy, give great first impression to home owners friends or loved ones, increasing your home's value, shiny with protection walls, no infestations, or holes.

Not to mention, how A&A Renovations focuses on communication, building relationships, quality work and customer service, and attention to detail.

✅ Before & After: Clearly shows the before and after of a room A&A Renovations painted for one of their clients which boosts client's trust level and shows proof.

Show does more talking than "talking."

✅ Branding: The brand had two AAs to represent the founders initials as well buildings and ladders to give a construction/renovations vibe to it. The branding was powerfully shown through the website following color palette.

My partner and I needed a website redesign for our company. Melanie took care of us with a modern website in less than a week. I was amazed. She responded very fast, has amazing work ethic, went above and beyond from research to delivering my website with pure results and perfect branding that I needed. I can't wait to work with her again.

-Angela Diaz, Founder of A&A Renovations

Like this project

Posted Jan 7, 2025

From an outdated wix website to a modern with proven social proof, work results, how fast and easy it's to get your dream home in a matter of days.

Likes

Views