ClashTown E-commerce, Increased conversion rate by 200%
Melanie Pinilla
Skyrocketed ClashTown's website from $12K investment to over $20K.
Product Section
Here was the before version.
It started with Shopify's default theme with a basic layout. Although, Clashtown's were getting results, it lack consistency such as typography and product images and branding which missed a huge opportunity for larger profits.
Ta dah! Here's the after version.
Here you've got it.
Hero Section
Shop All Section
How It Works
FAQS Section
Final CTA Section
What were their challenges? ❌
Strong brand identity, consistency as well as typography & images, contrast guidelines, spacing, colour palette across the website to show branding through the entire shopping experience. This also affected maintaining more loyal customers due to the brand identity not being clear and powerful.
Lacked compelling and powerful copy to convey their unique brand message. Missed out on marketing tactics to make more customers to buy, and lack of social proof and benefits.
Solution, of course I've got it. ✅
Improved branding across entire website showing consistent product images, and storytelling photos showing the "fearless on roof tops and chaos" identity with blue dark tones.
Clean and simple layout instead of cluttered content all over website. Follows colour contrast, modern typography, hierarchy, dynamic blue, white, and black colour palette. This results in legible and accessible content to all users.
Website now has benefits, how it works, social proof with high quality photos & videos, and FAQS sections to increase conversions also handing customer's objections. This makes the shopping experience easy and engaging.
After the launch date, the website went from 0.9 to 2.7 increasing conversion rate. 🤯🔥
Working with Melanie has been a wonderful experience. Our brand went from $10K to over $20K+ which was incredible. She responded very fast, has amazing work ethic, went above and beyond from research to delivering my website with pure results and perfect branding that I needed. I can't wait to work with her again.
-Marck ALBshara, Founder at Clashtown
Like this project
Posted Jan 7, 2025
Increased conversion rate 2.3x, 0.9 to 2.7. $10K investment to $23K+. Researched, copy, designed, and developed Clashtown's website to generate huge results.
Likes
0
Views
11
