Aksel’s Attic is a pet-focused

Aksel’s Attic is a pet-focused brand concept I developed around natural, thoughtful products for dogs. I created the visual direction, product concepts, packaging ideas, naming, brand personality, and overall presentation, using Aksel the corgi as the recognizable face of the collection. The project combines branding, product development, packaging design, storytelling, and pet-focused marketing into one cohesive brand experience.