The purpose of this project is to redesign the existing logo for Prime Affaires to enhance its visual balance while retaining the elements that the client and audience love. The new design should maintain the essence of the original logo having the P and A integrated into the triangle of the logo while improving its overall aesthetics and visibility.

• Create a modern and visually appealing logo that aligns with brand’s mission and values. • Ensure versatility for use across various platforms (web, print, merchandise, etc.). • Maintain a connection to the heritage of the original logo while introducing a fresh perspective.

Removed useless and noisy elements such as "Management" word and vertical bars.

Rebalance the shapes and even out the weight of the lines.

Add round corners to soften the look and feel while keeping it clean and modern.

Use a sans serif typography to keep both "Prime" and " Affaires" Consistent.

Add a more readable gradient.