Prime Affaires Website Design
Sabine Pierre
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Posted Jan 13, 2025
Led complete design & development of Prime Affaires' first website, transforming their digital presence through strategic Figma UI/UX and Webflow development.
Overview
Prime Affaires
Sector: Professional event management services
Primary Need: Web platform reflecting unique expertise and approach
Prime Affaires has launched its very first website to address a crucial need for digital visibility in the event management sector.
The goal was to build a strategic digital platform from the ground up that showcases their specialized services while highlighting their unique approach to overcoming event challenges.
This website project aimed to establish a professional online presence, allowing potential clients to immediately understand Prime Affaires' added value: transforming organizational stress into memorable and strategic event experiences, while offering an intuitive navigation and compelling content that reflects the company's expertise, value and passion.
My Role
As the lead designer and developer, I single-handedly conceptualized and executed the entire Prime Affaires website project from inception to launch. The project involved creating a responsive, SEO-optimized digital platform with custom design systems, performance-driven development, and a comprehensive approach to showcasing the brand's event management expertise across desktop and mobile platforms.
Visit the website -> Prime Affaires
Solution
Figma Design & Design System : The project encompassed a meticulous Figma UI design process, creating an intuitive and professional interface that reflects the brand's event management expertise. A robust design system was established to ensure visual consistency, featuring custom colour palettes, professional typography, and reusable components.
Webflow Development: The Webflow development phase translated the design into a responsive, interactive website with seamless navigation and dynamic user interactions.
Logo: A redesigned logo was developed to capture the brand's essence and ensure adaptability across different platforms.
Delivery: The delivery process included rigorous testing for browser compatibility, performance optimization, and user experience validation.
Outcome
The result is a digital platform that not only showcases Prime Affaires's services but also communicates their unique approach to event management.